diff --git a/docs/arguments.md b/docs/arguments.md
index 58e7e7b..d0e46ae 100644
--- a/docs/arguments.md
+++ b/docs/arguments.md
@@ -234,6 +234,9 @@ Environment Variable: WATCHTOWER_NO_PULL
              Default: false
 ```
 
+Note that no-pull can also be specified on a per-container basis with the
+`com.centurylinklabs.watchtower.no-pull` label set on those containers.
+
 ## Without sending a startup message
 Do not send a message after watchtower started. Otherwise there will be an info-level notification.
 
diff --git a/pkg/container/container_test.go b/pkg/container/container_test.go
index e75871b..736387d 100644
--- a/pkg/container/container_test.go
+++ b/pkg/container/container_test.go
@@ -207,6 +207,31 @@ var _ = Describe("the container", func() {
 			})
 		})
 
+		When("checking no-pull label", func() {
+			When("no-pull label is true", func() {
+				c := MockContainer(WithLabels(map[string]string{
+					"com.centurylinklabs.watchtower.no-pull": "true",
+				}))
+				It("should return true", func() {
+					Expect(c.IsNoPull()).To(Equal(true))
+				})
+			})
+			When("no-pull label is false", func() {
+				c := MockContainer(WithLabels(map[string]string{
+					"com.centurylinklabs.watchtower.no-pull": "false",
+				}))
+				It("should return false", func() {
+					Expect(c.IsNoPull()).To(Equal(false))
+				})
+			})
+			When("no-pull label is unset", func() {
+				c = MockContainer(WithLabels(map[string]string{}))
+				It("should return false", func() {
+					Expect(c.IsNoPull()).To(Equal(false))
+				})
+			})
+		})
+
 		When("there is a pre or post update timeout", func() {
 			It("should return minute values", func() {
 				c = MockContainer(WithLabels(map[string]string{