diff --git a/pkg/notifications/common_templates.go b/pkg/notifications/common_templates.go
index 64a53c0..84c0f54 100644
--- a/pkg/notifications/common_templates.go
+++ b/pkg/notifications/common_templates.go
@@ -35,5 +35,6 @@ var commonTemplates = map[string]string{
     no containers matched filter
   {{- end -}}
 {{- end -}}`,
-}
 
+	`json.v1`: `{{ . | ToJSON }}`,
+}
diff --git a/pkg/notifications/json.go b/pkg/notifications/json.go
new file mode 100644
index 0000000..a750862
--- /dev/null
+++ b/pkg/notifications/json.go
@@ -0,0 +1,70 @@
+package notifications
+
+import (
+	"encoding/json"
+
+	t "github.com/containrrr/watchtower/pkg/types"
+)
+
+type JSONMap = map[string]interface{}
+
+// MarshalJSON implements json.Marshaler
+func (d Data) MarshalJSON() ([]byte, error) {
+	var entries = make([]JSONMap, len(d.Entries))
+	for i, entry := range d.Entries {
+		entries[i] = JSONMap{
+			`level`:   entry.Level,
+			`message`: entry.Message,
+			`data`:    entry.Data,
+			`time`:    entry.Time,
+		}
+	}
+
+	var report JSONMap
+	if d.Report != nil {
+		report = JSONMap{
+			`scanned`: marshalReports(d.Report.Scanned()),
+			`updated`: marshalReports(d.Report.Updated()),
+			`failed`:  marshalReports(d.Report.Failed()),
+			`skipped`: marshalReports(d.Report.Skipped()),
+			`stale`:   marshalReports(d.Report.Stale()),
+			`fresh`:   marshalReports(d.Report.Fresh()),
+		}
+	}
+
+	return json.Marshal(JSONMap{
+		`report`:  report,
+		`title`:   d.Title,
+		`host`:    d.Host,
+		`entries`: entries,
+	})
+}
+
+func marshalReports(reports []t.ContainerReport) []JSONMap {
+	jsonReports := make([]JSONMap, len(reports))
+	for i, report := range reports {
+		jsonReports[i] = JSONMap{
+			`id`:             report.ID(),
+			`name`:           report.Name(),
+			`currentImageId`: report.CurrentImageID(),
+			`latestImageId`:  report.LatestImageID(),
+			`imageName`:      report.ImageName(),
+			`state`:          report.State(),
+		}
+		if errorMessage := report.Error(); errorMessage != "" {
+			jsonReports[i][`error`] = errorMessage
+		}
+	}
+	return jsonReports
+}
+
+var _ json.Marshaler = &Data{}
+
+func toJSON(v interface{}) string {
+	if bytes, err := json.MarshalIndent(v, "", "  "); err != nil {
+		LocalLog.Errorf("failed to marshal JSON in notification template: %v", err)
+		return ""
+	} else {
+		return string(bytes)
+	}
+}
diff --git a/pkg/notifications/model.go b/pkg/notifications/model.go
new file mode 100644
index 0000000..83c97ba
--- /dev/null
+++ b/pkg/notifications/model.go
@@ -0,0 +1,19 @@
+package notifications
+
+import (
+	t "github.com/containrrr/watchtower/pkg/types"
+	log "github.com/sirupsen/logrus"
+)
+
+// StaticData is the part of the notification template data model set upon initialization
+type StaticData struct {
+	Title string
+	Host  string
+}
+
+// Data is the notification template data model
+type Data struct {
+	StaticData
+	Entries []*log.Entry
+	Report  t.Report
+}
diff --git a/pkg/notifications/shoutrrr.go b/pkg/notifications/shoutrrr.go
index 47141e8..d6ce859 100644
--- a/pkg/notifications/shoutrrr.go
+++ b/pkg/notifications/shoutrrr.go
@@ -210,6 +210,7 @@ func getShoutrrrTemplate(tplString string, legacy bool) (tpl *template.Template,
 	funcs := template.FuncMap{
 		"ToUpper": strings.ToUpper,
 		"ToLower": strings.ToLower,
+		"ToJSON":  toJSON,
 		"Title":   cases.Title(language.AmericanEnglish).String,
 	}
 	tplBase := template.New("").Funcs(funcs)
@@ -240,16 +241,3 @@ func getShoutrrrTemplate(tplString string, legacy bool) (tpl *template.Template,
 
 	return
 }
-
-// StaticData is the part of the notification template data model set upon initialization
-type StaticData struct {
-	Title string
-	Host  string
-}
-
-// Data is the notification template data model
-type Data struct {
-	StaticData
-	Entries []*log.Entry
-	Report  t.Report
-}