Pull out RichMessageExtractor

No need to have it embedded
  when it should be unit tested!

app/services/rich_message_extractor.rb

@@ -0,0 +1,28 @@
+class RichMessageExtractor
+
+  RICH_MESSAGE_FIELDS_REGEX = /([^>@]*)@?([^>]*)>?(.*)/
+
+  def initialize(message)
+    @message = message
+  end
+
+  def description
+    fields[1].strip
+  end
+
+  def context
+    fields[2].strip
+  end
+
+  def project
+    stripped = fields[3].strip
+    stripped.blank? ? nil : stripped
+  end
+
+  private
+
+    def fields
+      @message.match(RICH_MESSAGE_FIELDS_REGEX)
+    end
+
+end