# `MD045` - Images should have alternate text (alt text)
Tags: `accessibility`, `images`
Aliases: `no-alt-text`
This rule reports a violation when an image is missing alternate text (alt text)
information.
Alternate text is commonly specified inline as:
```markdown

```
Or with reference syntax as:
```markdown
![Alternate text][ref]
...
[ref]: image.jpg "Optional title"
```
Or with HTML as:
```html
```
Note: If the [HTML `aria-hidden` attribute][aria-hidden] is used to hide the
image from assistive technology, this rule does not report a violation:
```html
```
Guidance for writing alternate text is available from the [W3C][w3c],
[Wikipedia][wikipedia], and [other locations][phase2technology].
Rationale: Alternate text is important for accessibility and describes the
content of an image for people who may not be able to see it.
[aria-hidden]: https://developer.mozilla.org/en-US/docs/Web/Accessibility/ARIA/Reference/Attributes/aria-hidden
[phase2technology]: https://www.phase2technology.com/blog/no-more-excuses
[w3c]: https://www.w3.org/WAI/alt/
[wikipedia]: https://en.wikipedia.org/wiki/Alt_attribute