diff --git a/lib/rules.js b/lib/rules.js
index 6f9888b7..cf09ff9e 100644
--- a/lib/rules.js
+++ b/lib/rules.js
@@ -1126,17 +1126,19 @@ module.exports = [
       var names = params.options.names || [];
       names.forEach(function forName(name) {
         var escapedName = escapeForRegExp(name);
-        var namePattern = "\\b" + escapedName + "\\b";
+        var namePattern = "\\S*\\b(" + escapedName + ")\\b\\S*";
         var anyNameRe = new RegExp(namePattern, "gi");
         function forToken(token) {
           var fenceOffset = (token.type === "fence") ? 1 : 0;
           token.content.split(shared.newLineRe)
             .forEach(function forLine(line, index) {
-              var matches = line.match(anyNameRe) || [];
-              matches.forEach(function forMatch(match) {
-                var lineNumber = token.lineNumber + index + fenceOffset;
-                errors.addDetailIf(lineNumber, name, match);
-              });
+              var match = null;
+              while ((match = anyNameRe.exec(line)) !== null) {
+                if (!bareUrlRe.test(match[0])) {
+                  var lineNumber = token.lineNumber + index + fenceOffset;
+                  errors.addDetailIf(lineNumber, name, match[1]);
+                }
+              }
             });
         }
         forEachInlineChild(params, "text", forToken);
diff --git a/test/proper-names.md b/test/proper-names.md
index eb31d2ae..6e651633 100644
--- a/test/proper-names.md
+++ b/test/proper-names.md
@@ -58,7 +58,7 @@ Link to [GitHub](https://github.com/).
 
 Link to [markdownlint](https://github.com/DavidAnson/MARKDOWNLINT).
 
-Bare URL https://github.com/DavidAnson/markdownlint {MD034} {MD044}
+Bare URL exempt https://github.com/DavidAnson/MARKDOWNLINT {MD034}
 
 A short paragraph
 about node.js and {MD044}