diff --git a/evennia/commands/default/unloggedin.py b/evennia/commands/default/unloggedin.py
index 0b53809736..30f15d2d50 100644
--- a/evennia/commands/default/unloggedin.py
+++ b/evennia/commands/default/unloggedin.py
@@ -166,6 +166,8 @@ class CmdUnconnectedConnect(MuxCommand):
             session.msg(string)
             # this just updates the throttle
             _throttle(session, storage=_LATEST_FAILED_LOGINS)
+            # calls player hook for a failed login.
+            player.at_failed_login(session)
             return
 
         # Check IP and/or name bans
diff --git a/evennia/players/players.py b/evennia/players/players.py
index d334c08b77..c65c8b0064 100644
--- a/evennia/players/players.py
+++ b/evennia/players/players.py
@@ -677,6 +677,16 @@ class DefaultPlayer(PlayerDB):
             # screen. We execute look on the player.
             self.execute_cmd("look", sessid=sessid)
 
+    def at_failed_login(self, session):
+        """
+        Called by the login process if a user account is targeted correctly
+        but provided with an invalid password. By default it does nothing,
+        but exists to be overriden.
+
+        Args:
+            session (session): Session logging in.
+        """
+
     def at_disconnect(self, reason=None):
         """
         Called just before user is disconnected.