Make Readme more succinct

README.md

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-# Evennia MUD/MU\* Creation System ![evennia logo][logo]
+# Evennia MUD/MU\* Creation System ![][logo]
 [![Build Status][unittestciimg]][unittestcilink] [![Coverage Status][coverimg]][coverlink]
 
 
 *Evennia* is a modern library for creating [online multiplayer text
 games][wikimudpage] (MUD, MUSH, MUX, MUCK, MOO etc) in pure Python. It
 allows game creators to design and flesh out their ideas with great
-freedom. Evennia is made available under the very friendly [BSD
-license][license].
+freedom.
 
-http://www.evennia.com is the main hub tracking all things Evennia.
+Evennia does not impose a particular style, genre or game mechanic. Instead it
+solves the boring networking and provides a framework for you to build the game
+you want. Coding in Evennia is done using normal Python modules imported into
+the server at runtime. All library code is heavily documented. Evennia has
+extensive manuals and tutorials as well as a very active support community!
 
+## Installation
 
-## Features and Philosophy
+    pip install evennia
+    evennia --init mygame
+    cd mygame
+    evennia migrate
+    evennia start / stop / reload
 
-The Evennia library aims for you to have a fully functioning, if
-empty, online game up and running in minutes. Rather than imposing a
-particular style, genre or game mechanic we offer a framework on which
-you build the game of your dreams. The idea is to allow you to
-concentrate on designing the bits that make your game unique.
+Next, browse to http://localhost:4001 or telnet to localhost port 4000 to see your working (if empty) game!
 
-Coding in Evennia is done using normal Python modules imported into
-the server at runtime. All library code is heavily documented and
-Evennia comes with extensive manuals and tutorials. You use Python
-classes to represent your objects, scripts, players, in-game channels
-and so on. The database layer is abstracted away. This makes it
-possible to create the game using modern code practices using the full
-flexibility and power of Python.
+- https://www.evennia.com is the main hub tracking all things Evennia.
+- [Here is a shortcut to the documentation and tutorials](https://www.evennia.com/docs/latest/)
 
 ![screenshot][screenshot]
 
-Evennia offers extensive connectivity options, including traditional
-telnet connections. Evennia is also its own web server: A default
-website as well as a browser-based mud client (html5 websockets, with
-fallback to AJAX) runs by default. Due to our Django and Twisted
-foundations, web integration is easy since the same code powering the
-game is also used to run its web presence.
-
-Whereas Evennia is intentionally empty of game content from the onset,
-we *do* offer some defaults you can build from. The code base comes
-with basic classes for objects, exits, rooms and characters. There are
-systems for handling puppeting, scripting, timers, dynamic games
-states etc. A default command set (completely replaceable with your
-own syntax and functionality) handles administration, building, chat
-channels, poses and so on. The default setup is enough to run a
-'Talker' or some other social-style game out of the box. We also have
-a contributions folder with optional plugins and examples of more
-game-specific systems.
-
 ## Current Status
 
 The codebase is currently in **Beta**. While development continues,