diff --git a/evennia/accounts/accounts.py b/evennia/accounts/accounts.py
index 028b517d98..b06a0661ac 100644
--- a/evennia/accounts/accounts.py
+++ b/evennia/accounts/accounts.py
@@ -392,8 +392,8 @@ class DefaultAccount(with_metaclass(TypeclassBase, AccountDB)):
 
         Args:
             text (str, optional): text data to send
-            from_obj (Object or Account, optional): Object sending. If given,
-                its at_msg_send() hook will be called.
+            from_obj (Object or Account or list, optional): Object sending. If given, its
+                at_msg_send() hook will be called. If iterable, call on all entities.
             session (Session or list, optional): Session object or a list of
                 Sessions to receive this send. If given, overrules the
                 default send behavior for the current
@@ -405,11 +405,12 @@ class DefaultAccount(with_metaclass(TypeclassBase, AccountDB)):
         """
         if from_obj:
             # call hook
-            try:
-                from_obj.at_msg_send(text=text, to_obj=self, **kwargs)
-            except Exception:
-                # this may not be assigned.
-                pass
+            for obj in make_iter(from_obj):
+                try:
+                    obj.at_msg_send(text=text, to_obj=self, **kwargs)
+                except Exception:
+                    # this may not be assigned.
+                    logger.log_trace()
         try:
             if not self.at_msg_receive(text=text, **kwargs):
                 # abort message to this account
diff --git a/evennia/accounts/bots.py b/evennia/accounts/bots.py
index 817b6e2f17..b0a765fbba 100644
--- a/evennia/accounts/bots.py
+++ b/evennia/accounts/bots.py
@@ -205,6 +205,10 @@ class IRCBot(Bot):
                       "ssl": self.db.irc_ssl}
         _SESSIONS.start_bot_session("evennia.server.portal.irc.IRCBotFactory", configdict)
 
+    def at_msg_send(self, **kwargs):
+        "Shortcut here or we can end up in infinite loop"
+        pass
+
     def get_nicklist(self, caller):
         """
         Retrive the nick list from the connected channel.
@@ -256,7 +260,7 @@ class IRCBot(Bot):
         Kwargs:
             options (dict): Options dict with the following allowed keys:
                 - from_channel (str): dbid of a channel this text originated from.
-                - from_obj (list): list of objects this text.
+                - from_obj (list): list of objects sending this text.
 
         """
         from_obj = kwargs.get("from_obj", None)
@@ -265,7 +269,7 @@ class IRCBot(Bot):
             # cache channel lookup
             self.ndb.ev_channel = self.db.ev_channel
         if "from_channel" in options and text and self.ndb.ev_channel.dbid == options["from_channel"]:
-            if not from_obj or from_obj != [self.id]:
+            if not from_obj or from_obj != [self]:
                 super(IRCBot, self).msg(channel=text)
 
     def execute_cmd(self, session=None, txt=None, **kwargs):
@@ -346,7 +350,7 @@ class IRCBot(Bot):
                 # cache channel lookup
                 self.ndb.ev_channel = self.db.ev_channel
             if self.ndb.ev_channel:
-                self.ndb.ev_channel.msg(text, senders=self.id)
+                self.ndb.ev_channel.msg(text, senders=self)
 
 #
 # RSS
diff --git a/evennia/objects/objects.py b/evennia/objects/objects.py
index 94f1372056..9bbdac586a 100644
--- a/evennia/objects/objects.py
+++ b/evennia/objects/objects.py
@@ -487,9 +487,10 @@ class DefaultObject(with_metaclass(TypeclassBase, ObjectDB)):
                 is treated internally like any send-command, so its
                 value can be a tuple if sending multiple arguments to
                 the `text` oob command.
-            from_obj (obj, optional): object that is sending. If
+            from_obj (obj or list, optional): object that is sending. If
                 given, at_msg_send will be called. This value will be
-                passed on to the protocol.
+                passed on to the protocol. If iterable, will execute hook
+                on all entities in it.
             session (Session or list, optional): Session or list of
                 Sessions to relay data to, if any. If set, will force send
                 to these sessions. If unset, who receives the message
@@ -508,10 +509,11 @@ class DefaultObject(with_metaclass(TypeclassBase, ObjectDB)):
         """
         # try send hooks
         if from_obj:
-            try:
-                from_obj.at_msg_send(text=text, to_obj=self, **kwargs)
-            except Exception:
-                logger.log_trace()
+            for obj in make_iter(from_obj):
+                try:
+                    obj.at_msg_send(text=text, to_obj=self, **kwargs)
+                except Exception:
+                    logger.log_trace()
         try:
             if not self.at_msg_receive(text=text, **kwargs):
                 # if at_msg_receive returns false, we abort message to this object